Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an “Intel Core Ultra 7”. This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they’re just throwing that away.
Infinitely worse, they’ve also thrown out their low end Pentium and Celeron CPU branding. Now they’re simply calling them all a generic “Intel Processor”. What the actual fuck? People avoid Pentiums and Celerons because they’re widely regarded the absolute bottom of the silicon barrel. Now instead of “don’t get a Celeron, it’s practically e-waste” it’s going to be “don’t get an INTEL PROCESSOR, it’s practically e-waste”. Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I’m making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
I agree, I said marketing in the post, but I should have been more specific because I didn’t intend to include advertising under that umbrella. I was referring to just intel’s change in branding that I really can’t imagine will be effective. In particular, there’s no way that creating an association between the general term “Intel Processor” and their shittiest CPUs will do them any favors.
Someone else in this thread brought up another example in that time Pepsi paid a marketing firm a million dollars to redesign their logo and received a hilariously terrible portfolio with nonsensical and borderline incoherent design justifications.