https://www.nbcnews.com/tech/dating-coaches-online-pushing-traditional-gender-roles-rcna143464

Simmons, the researcher, said these influencers are selling a lifestyle that offers a tantalizing alternative for women aiming to escape a life of dead-end 9-to-5s, especially in what they see as a bleak economic climate. And many are tapping into their resentment against a brand of feminism that hasn’t felt inclusive, or that simply hasn’t fulfilled its promise.

“But I’m not sure that turning yourself into a project to seduce a man is empowering at all,” Simmons said. “It just provides a kind of quick and easy solution to a few women, but it doesn’t liberate women as a whole.”

mmm… if only there was a political project that liberates men and women together as a whole, instead of just few. Oh, well.