• whatsarefoogee@lemmy.world
    link
    fedilink
    English
    arrow-up
    37
    ·
    1 year ago

    “AI” is already handling the search for you. The big search engines are probably the first mass scale adopters of machine learning.

    And they have lost the war with SEO spam to a hilarious extent. What makes you think the same won’t happen with chat bot AIs? Bad actors (including PR agencies) will inevitably figure out where and how to spam comments in order to bias the AI models in favor of their agendas or products.

    If the data they consume is filled with something like “fossil fuels don’t cause global warming because XYZ”, the chat bots will repeat it. They don’t have the capacity to reason.

    There hasn’t been a reason to flood the internet with low effort spam because it’s easily detected by humans who read it. But the ML algorithms will be a lot easier to trick.

    • Blapoo@lemmy.ml
      link
      fedilink
      English
      arrow-up
      1
      ·
      1 year ago

      Apologies, I used the overly vague term “AI”. Any company creating an LLM that has web search + scraping capabilities will be at the mercy of the search results.

      That said, LLMs are actually quite skilled at ignoring noise (repetitive data), so gaming SEO may lose popularity. Hell, the practice will DEFINITELY lose appeal once LLMs are just browsing for relevant content and summarizing without any citations (links to the sites). And even of they do cite, no one will click them.

      Convenience > Fact

      tldr; This additional layer of obfuscation between search and result will reshape the fabric of the internet with time