Bringing awareness to issues (even through memes) is a good way to get people who are capable of fighting in on the fight.

What also tends to happen though is that when an issue gets popular, some people jump on the bandwagon for the dopamine hit that comes from the attention they get when they make content about the issue. Hell, even when they don’t make it. I’ve seen stickied comments on clips of popular music videos (just one ridiculous example) posted by fans where they’re saying shit like, “Oh my god guys! Thank you so much for all the likes and comments! I didn’t expect this to be so big!” Ummm, it’s a Beatles clip my guy. You didn’t do anything but reupload a bit of it in short form. You out here acting like you just a member of the band caught off guard by how many people like you.

I always have to be a dick and ask, “Oh, you made this?”