• UnpluggedFridge@lemmy.world
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    8 months ago

    This is a pretty complicated topic that touches video games, gambling sites, social media algorithms, and marketing in general. It also touches fundamental philosophical questions like the existence of free will.

    We have lots of established law on which sort of “mind tricks” are fair play and which aren’t, but we have not advanced those laws to keep pace with the science. Currently, lying is really the only thing off limits and is covered by fraud statutes. We also have some limits on marketing to children. But one could argue that there are several “persuasion” tactics that can be just as effective as outright lies in manipulating the behavior of others. In fact, licensed therapists are ethically barred from using these tactics, yet we allow salesmen, marketers, etc to use them at will.

    I don’t really have an opinion on this lawsuit, nor do I feel qualified to offer a solution. But let me give you an example of how the human mind works which underpins addiction to gambling.

    Dopamine is a signaling molecule that regulates a lot of our reward responses. If I find honey in a honeycomb, dopamine gets released and now I am more likely to seek out honeycombs in the future. You can see how this is evolutionarily beneficial. Dopamine release reinforces behavior that increases survival. But let’s say that only about 1/3 of all honeycombs have honey. Now I have a lower chance at a reward, so does that mean the dopamine release is likewise diminished? No, the opposite is true. Dopamine release skyrockets. Evolutionarily this makes sense, we do not want to miss out on a reward simply because the probability is diminished, so the high dopamine release counterbalances the diminished probability such that reward seeking behavior is reinforced so long as the probability of reward is reasonable (it peaks at about 1/4). In fact, dopamine is released even when the honeycomb has no honey. You can draw a direct line between this physical phenomenon and gambling addiction. What people don’t appreciate is that this physiological response is very similar to addictive drugs in effectiveness. It can be hard to acknowledge that one of the reasons you are not a gambling addict is simply that you didn’t start gambling to begin with, not that you are somehow superior to those that are addicted.

    We have lots of behavioral quirks like this that can be exploited. At what point does this manipulation cross the line? That is a hard question. For me, gacha games cross that line. But if we want to enact meaningful regulations we need to acknowledge that these mind exploits exist and confront the fact that free will may not be as free as we hope.

    • KeenFlame
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      8 months ago

      Dopamine is a signal substance that is present in several places in the brain, and animals, doing different things in different places. It is not as simple as an exploitable chemical that is enabling this or even involved in the behavioral studies targeted and implemented by gambling companies.

      Many things in life is exploitative. The plastic in almost all your utility is designed to break so you have to buy new products. The insurers are purposefully hiding clauses to steal from actual people in distress, at the moment where they lost everything. Oil companies astroturf and lobby to keep the transportation and air quality at this unsustainable level just to make even more money when they already have most of the money in the world, enough to buy whole continents, just lying around in Panama.

      Music, film, and other forms of art are the few places where the consumer is more actively engaged and sensitive to being exploited, yet it is also the space where that just doesn’t fly. The gambling area is the most interesting place to view these moral questions in. Why is it okay that their entire business model is to work around regulation as much as possible to reach those most vulnerable in society to take their money?

      Games with exploitative practices are going hard out of fashion. The people that engage with those systems unhealthily is the same people that are gambling addicts.

      To me it’s just very easy and obviously best to use policy involving support networks and social safety nets to protect people rather than using prohibitive regulation and hope that soulless corporations will ever grow artificial moral spines. These psychopathic global machines will never be human or act human ever

      • UnpluggedFridge@lemmy.world
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        8 months ago

        I have obviously simplified the role of dopamine in the brain to make it more digestible, but you are dead wrong about dopamine’s role in intermittent reward and the link to gambling addiction. It has a very strong influence on behavior. Like many aspects of human behavior, the effect is not an on-off switch to enable gambling addiction. We have lots of things going on in our head that are, at times, working against each other as far as behavior is concerned. It is more like an analog adjustment that “pushes” toward a specific behavior much harder than it otherwise would. And this effect is just as powerful as addictive chemicals in potency.

        • KeenFlame
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          8 months ago

          Dopamine levels can measure that effect, it is neither the cause or effect. It is like saying the salt in sea water is the active ingredient making fish live. Only certain fish, only one of the things required, and so on. “it” does not have influence on behaviour, “it” is a chemical used in many different parts of our brain, for instance used to keep us breathing among many other things also in animals and even plants, not affecting their behavior in any way.

      • grrgyle@slrpnk.net
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        8 months ago

        Granted, I think we’re all there by now. But how does that solve the problem? The harm is still occurring.

        • Harbinger01173430@lemmy.world
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          8 months ago

          Well I fixed the problem about the doubt whether free will is real or not. The other problems are something other people should fix