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They arent dead, but they are in the millions of users, not hundreds of millions.
That is enough to sustain a social media platform, but none of them fully have the network effect going for them yet.
With federation, hopefully they won’t need it. That can be the network effect once interoperability is really here. Then everyone can still communicate, but not be beholden to any one service/owner/etc.
Nuanced? That sounds like your HR/Management is just bad at their jobs. Why post an advert for a job that you won’t fill because it’s the wrong job, then actually interview people? That’s a huge waste of everyone’s time.
The first step when a role is open is to have the team review and update the job for the necessary skillset. Not doing that is a buisness process failure.