I’m slowly moving away to open source, self-hosted applications where possible. Changed search to a combination of Gibiru and Yep. Email to a mailcow server I host on a vps, and I’m moving photos to an Immich server I’m setting up. Home Automation is next, I have a Raspberry Pi 5 to act as the Home Assistant server. And a few other projects in the works to split from Google as much as I can and mostly it is all better.
In my opinion, the difference with Google is that Google is actively using your data and you’re giving them a lot of it. For Cloudflare, what do they have exactly? Depends on what services you use, but really all they get from me is the list of servers that connect to my domains. Google does that too if you use 8.8.8.8, or if you have any of their hardware that overrides router DNS settings like Chromecast and Google TV.