Bulleit was a bullshit brand in NYC. At top deal in 2016 I was paying $27 wholesale for a 750ml on a 2 case purchase (24 bottles total). That put it on the shelf at $35-40 depending on your markup (it’s NYC so it’s even more expensive than the rest of NY)
In most states the top deal was 56 cases and in most states that bottle sold at retail for $9 less than I paid wholesale.
They are a shit brand with hostile pricing made for a bigot. Fuck bulleit.
Agreed, although I will say that, everywhere else I’ve been, Florida is a good example, the price of a bottle was only a few dollars more. Not nine dollars.
But that’s not the wholesale price, that’s the retail price. And that is also absolute crazy bullshit. I can see how it was not a hard decision to make.
I haven’t been a buyer for eight years now but this was a perpetual issue in parts of the country. I was blown away when I found out it was a bargain brand as in Boston where I first tried Bulleit it was more expensive than Evan William’s vintage release (RIP). I just thought they were chasing JD in that whole image driven brand rather than good quality to price ratio
Bulleit was a bullshit brand in NYC. At top deal in 2016 I was paying $27 wholesale for a 750ml on a 2 case purchase (24 bottles total). That put it on the shelf at $35-40 depending on your markup (it’s NYC so it’s even more expensive than the rest of NY)
In most states the top deal was 56 cases and in most states that bottle sold at retail for $9 less than I paid wholesale.
They are a shit brand with hostile pricing made for a bigot. Fuck bulleit.
Agreed, although I will say that, everywhere else I’ve been, Florida is a good example, the price of a bottle was only a few dollars more. Not nine dollars.
But that’s not the wholesale price, that’s the retail price. And that is also absolute crazy bullshit. I can see how it was not a hard decision to make.
No it was $9 more at wholesale in NY than in retail in KY. It was almost twice the price on my shelf than yours in FL
Like I said, I’m not too familiar with wholesale pricing. I’ll take your word for it.
I haven’t been a buyer for eight years now but this was a perpetual issue in parts of the country. I was blown away when I found out it was a bargain brand as in Boston where I first tried Bulleit it was more expensive than Evan William’s vintage release (RIP). I just thought they were chasing JD in that whole image driven brand rather than good quality to price ratio