Also regarding cost: I have yet to hear how a dating app solves the paradox that success means losing a customer. The incentives of the company and customer are not aligned and actually quite the opposite.
The company wants you to stay and spend as much as possible on the platform (optimizing to keep you just engaged enough to stick with it), whereas the ideal outcome for the customer means not needing the app in as little time as possible.
Ohh you mean the “pay for every little thing” -feature? Dang I really liked that
Also regarding cost: I have yet to hear how a dating app solves the paradox that success means losing a customer. The incentives of the company and customer are not aligned and actually quite the opposite.
The company wants you to stay and spend as much as possible on the platform (optimizing to keep you just engaged enough to stick with it), whereas the ideal outcome for the customer means not needing the app in as little time as possible.