There’s no such thing as a brainwashing machine. Brainwashing is a very specific process that doesn’t last long outside of the torture or specific scenario that creates it.
What they mean is a conditioning machine.
You’re right, but I think they are using the term “brainwashing” in a colloquial sense. There’s a perception that misinformation on the internet is persuading people into more extreme views, but what the author of this article is arguing is that what is happening more is that online misinformation is allowing people to easily justify beliefs that they have already formed, and quickly and easily get rid of cognitive dissonance associated with encountering information that contradicts their beliefs. This is something that people have always done, but it’s become so easy on the modern internet that more and more people are embracing fringe worldviews who might previously have been unable to cognitively support those views.
It’s a small difference in the way we think about misinformation online, but I think it’s important that we understand what is likely happening. It’s not so much that misinformation is changing people’s beliefs, but that it’s allowing people to hang onto beliefs that contradict reality more easily.
Confronted with information that could shake their worldviews, people can now search for confirming evidence and mainline conspiracist feeds or decontextualized videos. They can ask AI and their favorite influencers to tell them why they are right. They can build tailored feeds and watch as algorithms deliver what they’re looking for. And they will be overwhelmed with data.
This is, precisely, what morons do. How do you fix stupid?
Re-wash their brain. Get it clean.
