“the suffering is what makes it special” is a simplified way of saying “the de Beers company ran hundreds of advertising campaigns with the express purpose of convincing people that lab diamonds, which can be made perfect in every way, are inferior to the products of their blood diamond monopoly, and since the resulting stone is the exact same the only thing we can assume they mean makes it better is the slave-labor used in their extraction”
“the suffering is what makes it special” is a simplified way of saying “the de Beers company ran hundreds of advertising campaigns with the express purpose of convincing people that lab diamonds, which can be made perfect in every way, are inferior to the products of their blood diamond monopoly, and since the resulting stone is the exact same the only thing we can assume they mean makes it better is the slave-labor used in their extraction”