The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • captainlezbian@lemmy.worldEnglish
    102·
    1 year ago

    Yeah we’re reaching the point where it becomes clear that the market can’t bear everyone charging the most the market can bear.

    People will pay extra for a luxury. People won’t pay the most they’re willing to pay on a luxury on every luxury they’ve gotten accustomed to at a reasonable price.

    • Signtist@lemm.eeEnglish
      7·
      1 year ago

      I hope you’re right, but I’ve seen a concerning amount of people say “It’s only $X, so why not?” so many times that it’s eating up a huge percentage of their monthly earnings.