Despite its emphasis on protecting privacy, Mozilla is moving towards integrating ads, backed by new infrastructure from their acquisition of Anonym. They claim this will maintain a balance between user control and online ad economics, using privacy-preserving tech. However, this shift appears to contradict Mozilla’s earlier stance of protecting users from invasive advertising practices, and it signals a change in their priorities.
It’s the board and the wider leadership who are controlled by Google and intent on destroying Firefox. The current CEO is pretty new, and replaced a heavily criticized CEO that spent years overseeing the decline of Firefox. The new CEO is a former McKinsey consultant.