The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.
Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.
As someone who also only drinks black coffee I agree. Their signature taste is literally burnt because of the way they roast their beans. It’s terrible.
This goes into great detail about exactly why Starbucks coffee is so shitty.
And if you guessed a big part of it is about saving money, you win the teddy bear.
https://coffeeinformer.com/starbucks-coffee/
Same thing goes for tea. Lipton is super bitter. Imported teas from london don’t get bitter regardless of how long they are steeped. They actually taste and smell galaxies different than that “generic bitter tea smell” that much of the world is conditioned to.
As the son of a Londoner (but in the U.S.), I agree 100%. That said, I’ve switched to Irish teas because they’re stronger.