We don’t know exactly why VR studios are (almost) giving away their games. But one reason is obvious: they hope to get more visibility on social media and on the Quest Store.
We don’t know exactly why VR studios are (almost) giving away their games. But one reason is obvious: they hope to get more visibility on social media and on the Quest Store.
They will only support it if it makes them more money. As soon as it doesn’t, they will drop it.
Tens of millions of users can be profitable ifnthey buy stuff. However, if its just cheap games and lits of infrastructure is needed, it won’t be. Meta though they could make money off vr. They invested heavily. Its not happening and they will cur their losses.
There hasn’t been a single quarter where they’ve even broken even. Meta has been loosing billions and will continue to loose billions for the foreseeable future. They’re pumping money into VR hoping it’ll one day become an important platform they can control themselves and no longer be at the mercy of Apple or Google. They’re not in it for the money – not yet.