I feel like the amount of ads and/or length is a little excess these days, though.
I do agree but their costs have also skyrocketed because the resolution and frame rate of videos has skyrocketed.
Linus Tech Tips did a video about this … which agree with his conclusions or not, he paints a clear picture about how YouTube is more expensive to run than it used to be https://youtu.be/MDsJJRNXjYI
Google also isn’t in the business of “running things at a loss in hopes of future profit” anymore … so they need YouTube to be profitable. Maybe it’s “too profitable”, maybe they could cut down on the amount of advertising they use … but you’re absolutely right that they do test this stuff and find the threshold between “annoying but profitable” and “annoying but we’re losing users.”
More competition is always good … but Google isn’t stopping competition from showing up, just like Valve isn’t stopping competition from showing up, they’re just providing a better service that creators keep coming back to (because it’s ultimately good for those same creators to get their content out there and monetize it).
I do agree but their costs have also skyrocketed because the resolution and frame rate of videos has skyrocketed.
Linus Tech Tips did a video about this … which agree with his conclusions or not, he paints a clear picture about how YouTube is more expensive to run than it used to be https://youtu.be/MDsJJRNXjYI
Google also isn’t in the business of “running things at a loss in hopes of future profit” anymore … so they need YouTube to be profitable. Maybe it’s “too profitable”, maybe they could cut down on the amount of advertising they use … but you’re absolutely right that they do test this stuff and find the threshold between “annoying but profitable” and “annoying but we’re losing users.”
More competition is always good … but Google isn’t stopping competition from showing up, just like Valve isn’t stopping competition from showing up, they’re just providing a better service that creators keep coming back to (because it’s ultimately good for those same creators to get their content out there and monetize it).