The Flip Side of Influence
chinamediaproject.org
For foreign influencers, China's massive and potentially lucrative market is a huge draw. But national sensitivities are also a very real pitfall — as one influencer has learned this month.

Cross posted from: https://feddit.de/post/11336830

This is the cautionary tale that unfolded last week as Navina Heyden, a German influencer based in China’s Shandong with 80,000 followers on both X and Weibo, published an article on Weibo discussing the partial decriminalization of marijuana in her home country.

Heyden explained that the policy, which took effect on April 1 and legalized recreational usage of cannabis by adults, aimed at reducing use by eradicating the black market. Countries without China’s historical sensitivities around drug use may think about the issue differently, she said, adding that, in her opinion, alcohol was more damaging to one’s health.

Though she took pains to emphasize that she was not advocating a similar approach in China, Heyden was subsequently attacked by netizens who accused her of “promoting drugs”, with some clamoring for a police investigation.