Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it’s against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
They forget, obviously.
I don’t know what kind of car you have but I assume not one in north America?
Yes, one in North America. The USA specifically. You are tripping if you think 30 year old cars commonly feature automatic headlights