Elon Musk has managed to decimate Twitter’s UK users since taking over the platform and rebranding it as X, Financial Times analysis shows.
Millions of users have abandoned the platform after the Tesla man appeared at the social media platform’s HQ carrying a kitchen sink in 2022.
Once a thriving space for political discourse, news updates, and cultural engagement, Twitter’s UK usage has dropped by a significant margin, as users seek alternative platforms.
…
In the UK, where Twitter had been a crucial forum for political debates, this shift has led to a considerable drop in engagement.
Graphical data shared online clearly illustrates the stark drop in UK user numbers, confirming that Musk’s promises to revive Twitter have instead accelerated its decline.
With no signs of reversing the trend, the platform’s future in the UK looks increasingly uncertain.
However useless and abandoned Xitter looks today, we must remember that it is full of bots whose sole job is to make it look less abandoned.
For any advertisers or Xitter users relying on “reach” reading along - however bad Xitter looks, it’s actually much worse.
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From login/paywalled Financial Times article that this is citing:
Data from Similarweb shows active daily users in the UK have dropped from 8mn a year ago to only around 5.6mn now, with more than a third of that fall coming since the summer riots.
If your platform loses over a million users in a year then I would personally call that decimating. The numbers are still falling too so lets check back in another year
Wow, 1/3… that’s not “decimated”. There are still enough people on there that it frequently gets referenced. This post and article are proof of it. Shit article.
When it it’s down to 5-15% of what it previously was, then we can speak of “decimated”.
Historical definition of decimated: reduce by 10%. Not to 10%.
Modern definition: reduce by significant amount.
Decimation is a punishment when every tenth person was killed. Not every tenth person surviving.
Decimated literally means “reduced by one tenth”. So I guess you’re right. A one third reduction is not “decimated”. It’s three times worse than that.
Yeah, I didn’t consider the Latin roots. However, I purport that very few people actually mean “reduced by one tenth” when they say “decimated”. As you pointed out, even the author doesn’t mean that.
Confidently incorrect.
Can it just die already? I am so sick and tired of hearing about it and its dumb owner.
Pretty rubbish article to be honest. It’s all hyperbole and no data or facts. It includes one embedded tweet with a graph about sharing political content.
While I suspect it’s true, it’s hard to trust a article that doesn’t back up it’s claims with any data or even quantify the claims it’s making. The closest it gest to data is “millions” but that’s pretty meaningless on its own.
How can there not be number to this “stark drop”? Or is this literally “decimated” and it’s down 10%?
E:had dropped the “not”
Unfortunately you have to follow a link to twitter and look through jburnmurdoch’s posts. But it’s down 30% in a year.
down 30% in a year.
Thrice decimated 🧐
Quite!
Tricimated
It’s funny that this 2 minute comedy skit still managed to find a better name then X for twitter.
That is very good
I wish articles like this would show the fucking data or link to it. The state of journalism. They deserve to be replaced with AI
The phrase “absolutely decimated” annoys me since to decimate has a really exact definition of shedding 10% of something
<< Notably, the exodus from X in the UK has been heavily concentrated among progressives, while socially conservative Brits have stuck around.>>
And journalists. Journalists have stuck around too.
Critical support for comrade Musk in his war on twitter.
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