They make it like to lure non-smoker to become smoker. They target women, and probably teen.
Source: Life magazine - Nov 23, 1936
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The language in the ads is so strange yet so nobles and beautiful that I have no idea what they are describing.
What the hell is “toasting” ? How it make cig less harsh
That’s the sub slogan of this cigarette brand: “its toasted!"
I believe it is just some fancy way of drying the tobacco they have patented for marketing or so
Did you enjoy the Fuhrer’s birthday?
Damn, the dog has a leash so why hold the collar?
Meaning you are in control, i think.