I know it’s super valuable and all so it makes sense, but counterfeit cheese will never not be a hilarious concept to my brain 😂
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it’s such a violently bougie concept, why would i give a shit if i’m eating REAL parmiggiano reggiano? i’ll fucking use cheddar that’s been sitting in the fridge for 5 years if it’s similar enough.
Big same lol. If it’s tasty, has roughly the right texture and won’t get me sick beyond an acceptable level of cheese-induced gastrointestinal distress, I don’t give a fuck if it’s from Lombardy or London 😂
It’s seen as protecting their cultural heritage, which is something they’re really obsessed with. To the extent, for example, that Sardinia has tried to have casu marzu protected as a Traditional Food even though it’s banned by both Italy and the EU.
Real parmiggiano reggiano is so expensive that it can be used as a sort of currency in some places here in italy so i guess it makes sense.
How would they go about making it work tho?
stamp serial in cheese wheel, then sign that number (or sth else) cryptographically and load that into the chip. have some server to check if your serial is uniqe and signed tho yiu could just stamp a qr code into the cheese and make them register the serial on the uniqe-ness server
Why would you need to put it in a chip for that is the part I don’t get, there’s a bunch of companies that do like microscopic confetti that has serial numbers etched into them for e.g. preventing copper theft or tracing ATM robberies, surely that would work for cheese too
Real parmiggiano reggiano starts at something like 15 Euro a kilo… young low-grade stuff is still the real deal. For the better stuff you’re looking at prices in the range of beef filet but usually not more than 60, 70 Euro.
I love microplastics!!!11111
We’re anyway full of them, so we might as well…
happy Bill Gates noises /s
Seems like extra work to post a picture of the article instead of the article itself.
This reminds me of back when conspiracy theorists thought there were microchips in the covid vaccines. And that the microchips would have the mark of the beast encoded in them somehow
the mark of the cheese
They’re putting microchips in the cheese is the thing the conspiracy nut character in the movie says to show he’s a conspiracy nut.
BUT IT’S TRUE!
